Monday, 27 August 2007

30 day plan - Internet Profits - Day 18

Day 18: Clickbank

If you haven't already done so, go to clickbank and set up a paid account so you can start selling your own products. The reason I like clickbank is because they also offer an easy way to set up your affiliate program (which is a great way to grow your business fast.)

If you can't afford a clickbank account yet, head on to paypal and set up a free account with them. Be sure to set it up for bank transfers right away so that you can move money from your paypal account into your bank account quickly.

This free clickbank video course will take you through the basics of choosing and promoting a product from the Clickbank marketplace.

Video 1: Clickbank - What it is and How you can make money with it





Video 2: Finding good products to sell from the Clickbank Marketplace



Video 3 and 4: Preselling Secrets and selling the Clickbank product and Marketing the Clickbank product



Thursday, 23 August 2007

30 day plan - Internet Profits - Days 14-17

Day 14 - 17 : Create Your First Product

Let's say you decide to create a "how-to" type product that teaches people to cook. You can surely go to the library or bookstore (or even use Amazon's 'Search inside' feature) and get some ideas on layout, table of contents, etc.

You already know how to write reports and articles. A how-to manual is just a bunch of reports/articles put together in a logical sequence. Do your research, look at other books and reports, and start putting your reports together. As I mentioned earlier, it doesn't have to be hundreds of pages to make you money. If the reader finds it useful, he/she will be willing to pay you for it.

The great thing about short informational products (delivered via the Internet) is that you can make a profit even if you sell it for a few bucks. (A lot of online products are less than 20 pages in length, but sell for anywhere from $9.95 to $39.95.)

More money is being made out there than ever before, by individuals selling short, focused reports! And it's growing at incredible rates.

The bottom line is...when it comes to info-products, size doesn't necessarily matter! Quality does! You could make just as much money with a 15-page book as you could with a 100-page one. In fact, you can make more with the former. I'll show you how shortly.

Profit potential aside, there are many other great reasons to create these little ebooks...

  • They are very easy to put together; it doesn't require much work.
  • They can be completed within a few weeks, a few days, and sometimes even a few hours!
  • They are really not that difficult or time consuming to market.
  • They are especially great for new marketers (with little or no experience) and are also easy profit generators for seasoned marketers. And...
  • Most importantly, they allow you to spread your risk.

You see, it all boils down to time and money i.e. time management and positive cash flow.

Time is a very precious commodity, especially if you still have a 9 to 5 job to deal with. And, we already know that all of our projects will not be home runs. In fact, there's a good chance that a few of them will be complete flops. That's the reality most of us have to deal with.

So, if you invest a lot of time and energy into creating a monster ebook that turns out to be a dud, you would have lost all the time and energy you put into that project, with nothing to show for it.

On the other hand, if you had spent only a couple of weeks to create a much shorter ebook which also turned out to be a dud, you could quickly pull that one out and replace it with another short one. Your risks are dramatically reduced and your chances of putting out a winner is increased!

It's better to create 10 little ebooks per year and have 2 of them flop (which means 8 of them are bringing in the cash!) than to only create one or two big ebooks in that same year and risk having them both flop. There is also a much better chance that 1 of your products will be a hot seller if you have 10 of them out there, instead of just one or two.

Now, let's look at profit potential...

If each one of these 8 books bring in $1000 per month for you, the profits can add up quickly. If your goal is to pull in $100,000 in the coming year, you have a much better chance of getting there with 8 to 10 small ebooks bringing in $1000 per month each, instead of relying on just one big ebook alone to pull in the entire $100,000.

And...even if you pull in just a few hundred per month from each of the 8 books, that's still a heck of a lot better than what most people are making online.

Here are a few more ways you can ensure that you profit from these short ebooks, well into the future...

  • You can offer each one as a backend (followup) product for the other.
  • You can bundle them up later and sell them as a brand new package, with a different price tag.
  • You can use some of them (especially if they don't sell too well on their own) as bonuses for your other products, to increase the perceived value of the 'package.'
  • You can also use some of them purely as list builders. (Give them away for free, swap them with other marketers, or whatever. The fact that it only took you a week or two to create them offers you a lot more options and flexibility.)
And, if you're still passionate about creating that monster ebook, why not break it up into smaller projects and start selling each one as they get completed?

For example, if you want to create the "complete" 'online marketing' guide, you could start by creating a small ebook on just 'sales copy writing' and start selling it. Then, create another on 'product development' and get that one out as well. And so on...

In the end, you can bundle them up together, or combine them into one mega book and sell it. Your time is much better spent that way. And...you also have some cash coming in while you work on your projects.

Many of us continue to chase after that one million dollar idea and miss many of the smaller $100,000 projects along the way.

These smaller products are much easier to create, are much easier to roll out, don't require a large investment of your time, energy or money, and they greatly reduce your risks.

They are also probably the fastest way to get your name out there and build credibility for yourself and your business. You can really do some serious damage with these mini ebooks, as long as you provide valuable information in them.

After your product is done, head on down to www.adobe.com and use their trial system to turn your document into Adobe Acrobat format. This is the most commonly used format on the Internet and caters for both PC and Mac users.


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Wednesday, 22 August 2007

30 day plan - Internet Profits - Day 13

Day 13:

At this point, I've got some money coming in. I will probably get my own domain name and a cheap hosting service to set it up on. Again, just doing a search on google.com will give me many options to choose from. (I personally use www.worldwidewebhosts.com but there are countless webhosts to choose from. I use www.hotdomainmart.com to register my web site names. )

Now that I've got some money coming in, and have my own site set up, I can start working on putting my own products together. The great thing about your own products is that you get to keep 100% of the profits, and you have full control over it. That means, you can offer resell rights to others, start an affiliate program, etc. More on this later.

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Tuesday, 21 August 2007

30 day plan - Internet Profits - Day 12

Day 12: Getting More Exposure

Here's another way to get your reports (and affiliate product) more exposure. If you're writing your own reports and/or recipes, start submitting them to other publishers (of ezines or websites) so that they can offer it to their prospects / customers.

You could either look for these sites/publishers on google.com or simply ask on the forums to see if anyone is interested in free content for their publications or web sites. There are usually quite a few people looking for content.

Submit your report/recipe to as many publishers/webmasters as you can. Not everyone will agree to post it, but that's OK. Get as many as you can.

Make a list of all the publishers/webmasters that did agree to publish your report. You can contact them later for your other reports, products, and/or joint venture deals. (In fact, you can also contact those who didn’t post your work. They may still be open for a joint venture that’ll make them some profit.)

Note: You can continue to use the above strategy for as long as it works. When your results start to diminish, get another great free report, change the signature file for your posts to match and repeat the process. Also, submit the new reports to the other ezines and sites.

Friday, 17 August 2007

30 day plan - Internet Profits - Days 8-11

Day 8 - 11: Expose Your Report (And Ad) To Existing Traffic Pools

Next, create a signature file for your forum postings, that would offer your free report to others. So, if your report was offering a free chicken recipe, you could use something like this:

Here's The BEST Fried Chicken
Recipe I've Ever Come Across!
Get Your FREE Copy From Here: <-- your autoresponder email address goes here.

Now you're ready to start participating in the forums. You can ask questions as well as help others with their questions. Each post you make will carry your signature line (at the end of the post) promoting your free chicken recipe.

Anyone interested in the recipe can send an email to your autoresponder and get the recipe within minutes. They also get to see your ad for the product you're selling at the end of the recipe.

You're also building your mailing list as you go along. A definite bonus!

(Note: When you start getting responses, there may be a few people who will ask you not to send them any additional recipes or tips. Remove those emails from your list right away.)

Make It Viral Immediately!

To get maximum exposure for your report (and the affiliate product), offer your readers free reprint rights to your report/recipe (as long as they publish it with your signature file.) This can get your report to spread like wildfire.

So far, you've been able to offer something of value to others (your free recipe,) build your list, and probably pull in a few orders. Without having your own product or even a web site. Not too bad, eh? ;-)

Thursday, 16 August 2007

30 day plan - Internet Profits - Day 7

Day 7: Forums

Go back to google.com and search for "recipe forums" and/or "cooking forums" (or whatever your chosen niche is). Go through the forums and either make a list of all the good ones into a Notepad/Wordpad document, or simply save the links into the Favorites folder of your web browser. (You could create a sub-folder to store all your pages in, for this project.)

Browse through the forums. Get a feel for what the environment is like on each forum. Read through the posting rules and FAQ's if they have any available.

Note: The reason I'm focusing on recipe and cooking forums instead of general interest forums with larger audiences is simple. I want to get as targeted an audience as I can get. This is very important.

Moreover, the less money/time you have, the more targeted you need to get. Because you don't have time/money to waste on untargeted and unresponsive people.

It's better to go to a forum of only 100 members that are highly targeted than to go to a general interest forum that has a thousand members.

Wednesday, 15 August 2007

30 day plan - Internet Profits - Day 6

Day 6: Next, you need to find an autoresponder.

Most web hosts will give you a basic autoresponder where you can receive an email to a certain address and it will automatically 'respond' with a reply (eg. We have received your email and will respond within the next 48 hours).

When sending out newsletters and marketing messages what is required is the ability to pre-load a sequence of autoresponder messages and the option to 'broadcast' a one-off message (i.e. a newsletter or a special offer) to all your subscribers whenever you want to.

The main options for an autoresponder are:

Autoresponder software which you install on your server
Autoresponder software which you install on your desktop
A third-party Autoresponder service.

Everyone is concerned about getting spam. In several email services (like hotmail and google etc.) they have a button at the top of every email which people can click to say 'this email is spam'. This is then registered as a spam complaint and if you get a relatively high percentage of spam complaints you risk getting shut down. The trouble is a lot of people don't really understand what spam is. They often click that button because they have simply decided they don't want to receive your newsletter any more. If you have done everything right (such as used double opt-in and given an unsubscribe link at the end of every email - standard features of most autoresponders) then you should have nothing to worry about if you have used a recognised third-party autoresponder service. If you opt for software installed on your own server or desktop then a collection of spam complaints (even when false) could risk you being shut down by your web host or isp. For that reason I would always recommend people use a third-party service and only accept double opt-in subscribers. The other main reason for using a reputable third-party autoresponder service is that most have a relationship with all the various email service providers so you have a much better chance of your emails getting through in the first place.

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I use Aweber for all of my online businesses (one account can have unlimited autoresponder lists on it). You can get a free test drive of the Aweber service by going through this link: Aweber.com
(look towards the bottom of that page for the free test-drive signup).

Once you have set up your autoresponder account (or software / webscript) load up your article into the autoresponder and test the system out (by sending email to it and timing it's response rate, etc.)

If you're satisfied with the AR (autoresponder) you picked, add a few more lines to your AR message...

At the very top, add something like...

"Thank you for requesting your free ____ recipe! Enjoy, and feel free to pass this article to your friends and family."

At the end of the AR message (before your ad for the affiliate product), add something along the lines of...

"We will send you more great recipes, tips, and resources soon! If you do not wish to receive these from us, please let us know."